Introduction
Merch.com collaborated with Red Bull and Namco to create 10,000 fanny packs in under 30 days for their Red Bull x Pacman event. The project required Merch.com to work alongside both the Red Bull International marketing team and the Namco team to create a unique and practical fanny pack that reflected the event's branding and theme.
Objectives
The fanny packs needed to be practical, high-quality, and unique, providing event-goers with a convenient way to carry their essentials while enjoying the festivities.
Design Process
The team at Merch.com worked closely with the Red Bull International marketing team and the Namco team to understand the branding and theme of the Red Bull x Pacman event. They developed a creative concept for the fanny packs that combined Red Bull's unique aesthetic with Pacman's iconic imagery. The fanny packs featured bold graphics, bright colors, and a mix of textures that complemented each other. To ensure high-quality production, the team at Merch.com worked with trusted vendors to source high-quality fabrics and materials. They also worked around the clock, including overnight shifts, to meet the tight deadline of creating a large quantity of fanny packs in just under a month.
Results
The fanny packs designed and produced by Merch.com for the Red Bull x Pacman event were a huge success. The fanny packs' unique design and high-quality materials made them popular among event-goers, who appreciated the practical and stylish way to carry their essentials. The fanny packs also helped to increase brand awareness for Red Bull and Pacman, as event-goers proudly wore them in public and on social media.
Conclusion
Merch.com's collaboration with Red Bull and Namco to create 10,000 fanny packs in under 30 days was a success. The team's attention to detail and commitment to creating high-quality products resulted in a unique and practical fanny pack that reflected the Red Bull x Pacman event's branding and theme. The fanny packs were a hit among event-goers and helped to increase brand awareness for Red Bull and Pacman. The successful completion of the project required grit, perseverance, and collaboration from all parties involved.