Sprite

Objective

To increase consumer engagement and brand awareness for marketing activations through creative and sustainable promotional merchandising.

Solution

Our team created a range of promotional merch, including backpacks, totes, t-shirts, and other fun swag, to promote the brand and engage with consumers. The backpacks and totes were made from high-quality materials and featured the Sprite logo prominently. The bags were perfect for carrying everyday essentials, making them ideal for use by students, hikers, and others on the go. The t-shirts were made from soft, comfortable fabric and featured fun, colorful designs that resonated with the brand's young, fun-loving target audience. To further engage consumers, we ran a social media campaign encouraging customers to share photos of themselves using the merch. Consumers who posted pictures using the merchandise were entered into a contest to win really cool prizes and tickets to future events.

Results

The promotional merch campaign was a great success, with a significant increase in consumer engagement and brand awareness. The social media campaign generated a high level of participation, with hundreds of consumers posting photos of themselves using the promotional merchandise. The backpacks and totes were particularly popular, with many customers using them as everyday bags and carrying them to school or work.

Conclusion

By creating high-quality, fun merchandise and running a social media campaign to engage consumers, Sprite was able to increase brand awareness and connect with its target audience in a meaningful way. The campaign was a great example of how effective promotional merchandising can be in promoting a brand and engaging with customers.