Cirque du Soleil

Objective

To create high-quality merchandise that could be sold at gift shops worldwide to promote the collaboration between Cirque du Soleil and Walt Disney.

Solution

Merch.com won the bid to design and create the merchandise due to their creativity and competitive pricing. They designed a range of products, including ponchos, hats, tote bags, and other fun merch, that drew a lot of attention and press. One unique feature of the merchandise was the plantable seed tags. The hang tags were made from plantable paper embedded with seeds. After ripping off the hang tags, consumers were able to plant them and grow their own plants, adding an environmentally-friendly aspect to the merchandise. The products were made from high-quality materials and featured bold, colorful designs that resonated with the collaboration's target audience. The merchandise was sold at gift shops worldwide, including at Disney parks and Cirque du Soleil shows.

Results

The merchandise created by Merch.com was a huge success. The products sold out within days, which had not happened since the companies could remember. The plantable seed tags were particularly popular, with consumers excited about the opportunity to grow their own plants. The high-quality merchandise helped promote the collaboration between Cirque du Soleil and Walt Disney, increasing brand awareness for both companies. The products also generated a significant amount of press coverage, with several media outlets featuring the plantable seed tags in their coverage.

Conclusion

By creating high-quality merchandise with unique features like plantable seed tags, Merch.com was able to help Cirque du Soleil and Walt Disney promote their collaboration and increase brand awareness. The success of the merchandise demonstrated the importance of creativity, quality, and sustainability in promotional merchandising.