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Cirque du Soleil

Cirque du Soleil

High-quality merchandise with plantable seed tags for the Cirque du Soleil x Walt Disney collaboration — products sold out within days.

Cirque du Soleil

Objective

To create high-quality merchandise that could be sold at gift shops worldwide to promote the collaboration between Cirque du Soleil and Walt Disney.

Solution

Merch.com won the bid to design and create the merchandise due to their creativity and competitive pricing. They designed a range of products, including ponchos, hats, tote bags, and other fun merch, that drew a lot of attention and press. One unique feature was the plantable seed tags — hang tags made from plantable paper embedded with seeds. After ripping off the hang tags, consumers were able to plant them and grow their own plants, adding an environmentally-friendly aspect to the merchandise.

Results

The merchandise was a huge success. Products sold out within days, which had not happened since the companies could remember. The plantable seed tags were particularly popular, with consumers excited about the opportunity to grow their own plants.

Conclusion

By creating high-quality merchandise with unique features like plantable seed tags, Merch.com was able to help Cirque du Soleil and Walt Disney promote their collaboration and increase brand awareness.

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