Sprite
Creative and sustainable promotional merchandising to increase consumer engagement and brand awareness for Sprite marketing activations.
Objective
To increase consumer engagement and brand awareness for marketing activations through creative and sustainable promotional merchandising.
Solution
Our team created a range of promotional merch, including backpacks, totes, t-shirts, and other fun swag, to promote the brand and engage with consumers. The backpacks and totes were made from high-quality materials and featured the Sprite logo prominently. The t-shirts were made from soft, comfortable fabric and featured fun, colorful designs that resonated with the brand's young, fun-loving target audience. To further engage consumers, we ran a social media campaign encouraging customers to share photos of themselves using the merch.
Results
The promotional merch campaign was a great success, with a significant increase in consumer engagement and brand awareness. The social media campaign generated a high level of participation, with hundreds of consumers posting photos of themselves using the promotional merchandise.
Conclusion
By creating high-quality, fun merchandise and running a social media campaign to engage consumers, Sprite was able to increase brand awareness and connect with its target audience in a meaningful way.
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