Merch.com's Partnership with Deliveroo
Deliveroo needed durable, waterproof delivery backpacks and a revamped employee merch shop. Merch.com engineered custom backpacks and managed their entire branded merch program.
Background
Deliveroo is a food delivery company based in Europe, known for delivering food from restaurants to customers' homes. They have a strong presence in the food delivery industry, but they were facing challenges with their delivery backpacks and employee merch. Deliveroo approached Merch.com for a solution to their problem.
Challenge
Deliveroo was facing challenges with their existing delivery backpacks, which were not durable enough to withstand the rigors of daily use. They needed a backpack that was waterproof, long-lasting, and could match their brand's PMS colors. Additionally, they wanted to revamp their employee merch shop and needed a partner who could manage their branded merch and delivery uniforms.
Solution
Merch.com worked closely with Deliveroo's marketing and procurement team to engineer a delivery backpack that met all of their requirements. The engineering process was complex, but Merch.com's team of experts worked tirelessly to ensure that the backpacks were not only durable and waterproof but also matched Deliveroo's brand colors. In addition to the delivery backpacks, Merch.com also helped Deliveroo manage their employee merch shop — handling everything from delivery bags, packaging, delivery uniforms, and branded merch, including drop-ship delivery courier kits globally.
Outcome
The delivery backpacks were a hit with Deliveroo's riders, who appreciated the backpacks' durability and functionality. The employee merch shop revamp was also a huge success. Merch.com's attention to detail, expertise, and dedication to meeting Deliveroo's needs were critical to the project's success.
Conclusion
Merch.com's partnership with Deliveroo was a great success, with both parties benefiting from the collaboration. The project is an excellent example of how close collaboration between a company and a merch partner can lead to a successful outcome.
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