Introduction
Merch.com, a leading merchandising company, was approached by the Marketing team at Corona to create a custom fanny pack for their annual Electric Beach Party. The team at Merch.com was tasked with designing a unique fanny pack that matched Corona's branding and theme for the event.
Objectives
The main objective of the project was to create a custom fanny pack that reflected Corona's branding and theme for the Electric Beach Party. The fanny pack needed to be unique, eye-catching, and practical, providing partygoers with a convenient way to carry their essentials while enjoying the festivities.
Design Process
The team at Merch.com worked closely with the Marketing team at Corona to understand the brand's vision and requirements for the fanny pack. The team used Corona's PMS colors to create a unique design that matched the Electric Beach Party's branding. They also incorporated the event logo and branding on the fanny pack's custom zipper puller, adding a personal touch to the design. To ensure the fanny pack's practicality, the team at Merch.com designed it with multiple compartments, allowing partygoers to store their essentials, such as their phones, wallets, and keys. The fanny pack was also made with high-quality materials, ensuring durability and longevity.
Results
The custom fanny pack designed by Merch.com was a huge success at the Electric Beach Party. The fanny pack's unique design and practicality made it a popular item among partygoers. Many attendees were seen wearing the fanny pack throughout the event, showcasing Corona's branding and helping to spread awareness about the Electric Beach Party.
Conclusion
Merch.com's collaboration with Corona's Marketing team to create a custom fanny pack for the Electric Beach Party was a success. The team's attention to detail and commitment to creating a high-quality product resulted in a unique and practical fanny pack that reflected Corona's branding and theme for the event. The custom fanny pack was a hit among partygoers and helped to increase brand awareness for Corona's Electric Beach Party.