Executive Gifting for Google

Merch.com built and shipped Google's 2025 executive gift program to 285 recipients across 16 countries with a 98.2% delivery rate, anchored by a custom kit of gluten-free chocolate Oreos, multi-tip powerbanks, an acrylic Qi charger, and a PMS-matched backgammon set.

The short version of the Google executive gifting program:

• Google asked for an executive gift that read as creative, original, and premium across four product slots.
• The kit landed on chocolate-covered gluten-free Oreos with PMS-matched sprinkles, a 3-in-1 powerbank, an acrylic Qi wireless charger, and a custom backgammon set.
• We owned every step from sourcing through customs, dropshipping to 285 addresses in 16 countries.
• Delivery rate landed at 98.2% across all 16 countries with recipient follow-up confirming arrival.
• Sustainability was treated as a hard spec, not a marketing line: TPU snack packaging instead of PVC.

A categorical view of how the Google program was built and delivered:

• Recipients: 285 executives.
• Countries: 16.
• Delivery rate: 98.2%.
• Products in the kit: 4 SKUs (snack, powerbank, charger, game).
• Brand color spec: 4 official Google PMS colors carried through the backgammon set.
• Wireless charger output: 20W on Qi-enabled devices.

Google wanted to mark a milestone quarter with executive gifts that reflected their values: creativity, innovation, and excellence. Off-the-shelf catalog gifts were not going to clear that bar. The recipients were a small group of senior leaders who already receive premium gifts from every vendor they touch.

The brief was unusually specific about what would not work. No promotional snack tins. No generic tech accessories with a logo on a sticker. No corporate-color backgammon sets that read as desk-toy filler. Every product had to look like it belonged in the home of an executive who can buy whatever they want for themselves.

Every product was selected to do one job in the kit. None of them duplicated each other. None of them were chosen for cost. The lineup:

The Oreo cookies were freshly baked in Los Angeles using organic ingredients, dipped in chocolate and finished with PMS-matched rainbow sprinkles. They were packed in TPU rather than PVC to align with Google's sustainability spec, and the package was sized to read as boutique confectionery, not bulk sample.

The 3-in-1 powerbank handled the daily-carry slot. One cable carries Type-C, Micro-USB, and Lightning, which makes it useful at any executive's desk and in any travel bag. It was specified to clear Google's internal compliance and quality standards before production.

The acrylic wireless charger anchored the home-office slot. Twenty watts of fast charging on a Qi pad in high-grade fiberglass and resin, finished in a clean matte with custom Google branding. Compatible with current iPhones, Pixels, and other Qi-enabled devices, so the recipient could use it from day one.

The backgammon set was the playful piece. Cut in clear acrylic with the four official Google brand PMS colors carried across the playing surface. It rounded out the kit, made the unboxing more memorable than a tech-only lineup, and reflected the brand's sense of humor without printing a slogan on it.

Sourcing, production, and packaging happened on our side. The hard part of an international executive program is what comes after the kit is built: customs clearance, duties, address validation, carrier selection per country, and recipient follow-up when something goes wrong on the last mile.

We dropshipped to 285 individual executive addresses across 16 countries. Customs and duties were handled per shipment so no recipient had to clear their own gift. Recipients were contacted to confirm delivery and resolve any address issues. The 98.2% delivery rate is the audited outcome of that workflow, not a quoted shipping carrier number.

Programs at this scale break in three places: customs paperwork, address quality, and carrier handoff. Owning all three from one platform is the only way to keep the delivery rate above 95% on a multi-country lane.

If your team is planning a milestone gift for a senior audience, the lesson from this program is that the build-out and the delivery operation matter as much as the products. A perfect kit that arrives late, or arrives stuck in customs, fails the same way a generic kit fails.

Google's team called out three things specifically: the creativity of the products, the premium quality across both the snacks and the tech, and the speed and precision of fulfillment. All three came from running the program end-to-end on one platform rather than stitching together vendors.

If your team is planning an executive gift program, book a 15-minute walkthrough and we will scope sourcing, packaging, and global delivery on a single call.

Related case studies: Apple TV+ Merch Marketing and How Nostalgia Merch Sold Out in Under an Hour.

Quick reference for terms used in this case study:

• PMS match: matching a printed or applied color to a Pantone Matching System spec, not a generic CMYK approximation.
• Kitting: assembling multiple SKUs into a single packaged gift before fulfillment.
• Dropshipping: shipping individual gifts directly to recipients from a fulfillment center, rather than to a single corporate address.
• Qi: the inductive charging standard supported by current iPhones, Pixels, and most modern Android devices.