How does the swag store work?

We set up a branded online storefront stocked with custom-designed merchandise. Employees visit the store, choose their items and sizes, and we fulfill and ship each order directly to them.

What does it cost to run a swag store?

There are no platform fees, monthly subscriptions, or per-order surcharges. You pay for the products at wholesale cost and shipping. That's it.

Can we control who has access and what they can order?

Yes. You can set up access by department, location, or role. Budget controls let you define how many items each employee can claim per quarter or year.

How many products should we start with?

Most stores launch with 8-15 products spanning categories like apparel, drinkware, and accessories. We recommend starting focused and expanding based on what your team responds to.

Can employees pay for additional items themselves?

Yes. Many companies offer a set number of free items per employee and allow personal purchases beyond that. The store supports both models seamlessly.

How often should we refresh the product catalog?

Quarterly refreshes keep engagement high. We can introduce seasonal items, limited runs, or new product categories to give employees a reason to come back to the store.

What about remote and international employees?

We ship to individual addresses across the US and internationally. Remote employees get the same experience and selection as those in your headquarters.

Use Case

Launch a Custom Company Swag Store Your Team Will Actually Use

Give your employees a branded online store stocked with merchandise they genuinely want. We handle design, inventory, fulfillment, and shipping, you just share the link.

Launch Your Swag Store

We'll help you plan the products, design, and store experience.

Custom DesignGlobal Fulfillment$0 Platform FeesCampaign PlatformGift LinksWarehousing

The Challenge

Why Most Swag Stores Fail

😐

Products nobody wants

A store full of logo-heavy basics that feel like a uniform, not a perk. When employees don't order, the whole program feels like wasted effort.

🧮

Complex to manage

Between inventory tracking, order fulfillment, and restocking, running an internal store becomes a second job for your marketing or people team.

💰

Expensive platforms

Most swag store platforms charge monthly fees, per-order fees, and markup on every item. The costs compound quickly with limited ROI.

🎨

Poor design quality

Template-based decoration tools produce merch that looks like it came from a clip art generator. Your brand deserves more than a centered logo on a blank shirt.

The Solution

A Swag Store That Runs Itself

🛒

Branded storefront

A clean, professional online store featuring your brand. Employees browse, select sizes, and order directly. No spreadsheets, no email chains.

🎨

Design-led product catalog

Our team designs every product in your store. Thoughtful, wearable designs that employees choose because they like them, not because they have to.

📦

Inventory & fulfillment handled

We warehouse your products and fulfill orders individually as they come in. Real-time inventory visibility so you always know what's in stock.

🔄

Flexible payment models

Offer items as free employee perks with budget controls, allow personal purchases, or create a points-based redemption system. Your store, your rules.

📈

Usage reporting

See what's popular, who's ordering, and when inventory needs restocking. Data-driven insights help you refine the catalog over time.

🔁

Seasonal refreshes

Keep the store fresh with new products and limited-edition drops. We handle the design and production cycle so there's always something new.

Send Moments

Common send moments for a company swag store

Always-on employee gear

An internal store stays live year-round so any team member can grab a hoodie or backpack on demand, paid through payroll deduction or a stipend.

See related use case

Quarterly catalog refresh

Marketing rotates a new drop into the store every quarter, keeping the catalog from going stale and giving the team something to share internally.

See related use case

Sales kickoff gear

A short-run store opens before SKO each year so reps can choose their gear in their size, replacing the bin of leftover XL tees in the corner.

See related use case

Enterprise rollout

Large organizations operate region-specific stores with localized currency, shipping rules, and approved-vendor compliance, refreshed annually.

See related use case

Partner and reseller stores

Channel teams stand up gated stores for partners and resellers so they can order co-branded gear on their own budget without manual order intake.

See related use case

Ecommerce brand fan store

Consumer brands run a dedicated store for power customers and ambassadors, treating swag as a recurring revenue and loyalty surface.

See related use case

Key Terms

Glossary for use case merchandise programs

Company store: A private, branded ecommerce site where employees, partners, or customers can order from a fixed catalog of approved merchandise, fulfilled on demand from warehoused inventory.
Pre-production store: A short-window store that takes orders first and produces in a single run after closing, eliminating the need to hold inventory but requiring a wait.
On-demand store: A persistent store backed by warehoused stock so individual orders ship within days, used for ongoing employee gear and gifting.
Points or budget store: A store where employees redeem a recurring stipend or points balance rather than paying out of pocket, often used for anniversaries or wellness rewards.
SSO-gated catalog: A storefront that requires single sign-on with a company email or identity provider, so only verified employees see internal pricing or restricted items.
Replenishment threshold: An inventory level that triggers an automatic production reorder, so the store never goes out of stock on hero items between manual review cycles.

How It Works