What makes a PR package "unboxing-worthy"?

Three things: visual impact, layered discovery, and quality items. We design packages with intentional color, texture, and sequencing so the opening process itself is content-worthy, not just the product inside.

Can you ship to influencers directly?

Yes. You provide the creator addresses and preferred delivery dates, and we handle individual fulfillment with tracking. We can also coordinate deliveries so all creators receive packages within the same 1-2 day window.

What's the typical cost per PR package?

PR packages typically range from $40-150 per unit depending on the items, packaging complexity, and quantity. We help you design to a budget while maximizing visual impact and perceived value.

How far in advance should we plan a PR send?

Allow 3-5 weeks for design, production, and fulfillment. For elaborate packages or large creator lists, starting 6-8 weeks out gives us more flexibility on materials and timing.

Can we include our own products alongside branded merch?

Absolutely. Many brands send their core product alongside custom branded merchandise. We design the packaging to showcase both, and can receive your products at our facility for assembly.

Do you help with influencer list management?

We manage the shipping logistics, address collection, and delivery tracking. You own the creator relationship and content strategy. We make sure every package arrives perfectly and on time.

Use Case

Custom Influencer PR Packages Designed for the Unboxing Moment

Create PR packages that influencers are excited to open on camera. Every detail, from the box to the tissue paper to the product inside, is designed to perform.

Design Your PR Package

Tell us about your campaign and target creators.

Custom DesignGlobal Fulfillment$0 Platform FeesCampaign PlatformGift LinksWarehousing

The Challenge

Why Most PR Packages Don't Get Posted

📦

Boring packaging

A brown box with bubble wrap and a product inside doesn't inspire content creation. If the unboxing isn't visually interesting, it won't get filmed.

🎥

Not camera-ready

Influencers evaluate whether a package is worth sharing in seconds. If it doesn't look good on camera, it goes straight to the shelf, unposted.

📋

Complicated creator logistics

Managing shipping addresses, send timing, and personalization for 50+ influencers requires coordination most marketing teams aren't staffed for.

💰

High cost, uncertain ROI

PR seeding is expensive when you're producing custom packages. Without a strategy, you're spending on packaging that may never generate content.

The Solution

PR Packages That Earn Organic Content

📸

Designed for camera

Every element is designed to look stunning on camera. Color blocking, layered reveals, and branded details that photograph and film beautifully.

🎨

Campaign-specific themes

Each PR send can be designed around a specific campaign, product launch, or seasonal theme. The package tells a story before the influencer says a word.

📬

Individual creator fulfillment

We ship to each influencer individually with coordinated timing. Everyone receives their package within the same window for maximum campaign impact.

✉️

Personalized inserts

Include a personal note, talking points, or campaign brief tailored to each creator. Personalization increases the likelihood of organic posting.

🧩

Flexible quantities

Whether you're sending to 10 micro-influencers or 500 creators, we scale the production and fulfillment without sacrificing quality or attention to detail.

Send Moments

Common send moments for influencer and PR packages

Monthly seeding waves

Brand teams ship to a rotating list of 20-100 creators each month as an always-on seeding program, not a one-off launch.

See related use case

Ecommerce launch sends

Consumer brands seed new product drops to creators the week before public launch to stack content around release day.

See related use case

Consumer app press kits

Consumer apps send physical kits with announcement campaigns to keep press attention on a category that lives in software.

See related use case

Media and entertainment promos

Studios and labels send themed PR kits tied to releases, tours, and award season, recurring across every project.

See related use case

Agency-managed seeding

Influencer and PR agencies run seeding programs on behalf of multiple client brands, handling list management and kit fulfillment.

See related use case

Athlete and sports seeding

Sports brands and teams send gear to athletes, ambassadors, and creators across their roster on a recurring schedule.

See related use case

Key Terms

Glossary for use case merchandise programs

PR box: A design-forward, unboxing-optimized package sent to creators and journalists, built to perform on camera as much as it does in hand.
Seeding program: An ongoing, no-strings-attached gifting motion to a rotating list of creators, in contrast to paid posts or contracted campaigns.
Unboxing-ready packaging: Packaging designed for the camera — branded outer mailer, custom inserts, tissue, a hand-feel card — so the moment films well without prep.
Creator tier: Different gift values and contents based on creator audience size and fit, so micro, mid, and macro creators each receive a calibrated kit.
Embargoed seeding: A coordinated send tied to a launch date so creator content drops simultaneously with the public announcement.
Address-confirm flow: A short personalized link sent to creators to confirm shipping address and apparel sizes, raising deliverability and reducing wasted sends.

How It Works