What are the minimum order quantities for startups?

Initial orders have low minimums that vary by product type, typically ranging from 25 to 50 units. After your first order, reorders have no minimums at all, so you can order exactly what you need as your team grows.

Can we update our designs if our branding changes?

Of course. Startups rebrand constantly and we expect that. Our design team will update your merchandise designs whenever your brand evolves. There's no penalty for design changes on future orders.

Do you offer merch programs for pre-launch startups?

Yes. Many of our startup clients begin their merch program before they launch publicly. Early merchandise for team members, advisors, and beta users helps build internal culture and external buzz.

How does pricing work without platform fees?

You pay for products at per-unit pricing and shipping costs. There are no monthly subscriptions, setup fees, or platform charges. The design support, storefront technology, and warehousing tools come included with your account.

Can we send merch to investors and early customers?

Absolutely. You can ship individual packages to any address through the platform. Many startups use this for investor gifts after a funding round, beta user welcome packages, or advisor appreciation sends.

What if we only need a small batch for an event?

Small batches are not a problem. We regularly produce runs for demo days, pitch competitions, and team offsites. Once the initial setup is done, reordering small quantities is fast and straightforward.

For Startups

Custom Merch for Startups & Growing Companies

You're building a brand from scratch. Your merchandise should reflect where you're headed, not where your budget is today. Premium merch without enterprise overhead.

Start Your Merch Program

No minimums on reorders. No platform fees.

Custom DesignGlobal Fulfillment$0 Platform FeesCampaign PlatformGift LinksWarehousing

The Challenge

Early-Stage Merch Is Full of Compromises

💸

Premium Quality Feels Out of Reach

Most merch vendors push high minimums and enterprise pricing. Startups end up choosing between quality they can't afford and cheap products that undermine their brand.

🔄

Your Brand Is Still Evolving

Logos change, color palettes shift, and messaging gets refined. Ordering thousands of units with a brand identity that might change in six months feels risky.

🧑‍💼

Nobody Owns Merch at a Startup

There's no procurement team, no dedicated ops person. Merch falls to whoever has time, which usually means it doesn't get done well or doesn't get done at all.

📦

Storage and Shipping Are an Afterthought

Boxes of t-shirts under a desk aren't a fulfillment strategy. Startups need warehousing and shipping infrastructure without building it themselves.

The Solution

Enterprise-Grade Merch Infrastructure, Startup-Friendly

✏️

Full-Service Design

Our design team creates merchandise that looks and feels like it came from a company ten times your size. Share your brand assets and we handle the rest.

📉

Flexible Order Sizes

Start with a small initial run and reorder without minimums as you grow. Scale your merchandise program alongside your headcount and customer base.

🏬

Company Swag Store

Launch an internal or external branded store where employees, investors, and early customers can order directly. We handle fulfillment and shipping.

📦

Warehousing Included

We store your inventory in our warehouse network and ship on demand. No closet full of boxes, no trips to the post office, no spreadsheet tracking.

🚀

Fast Turnaround

Need merch for a demo day, product launch, or team offsite? We work on timelines that match the startup pace, not corporate procurement cycles.

Send Moments

Common send moments for startups

Every new team member

Each hire gets a branded welcome kit at home before they start, even if the team is only ten people. The cadence scales with hiring as the company grows.

See related use case

Funding round announcements

Closing a round triggers a small batch of branded merch for the team, investors, and key supporters. Repeats with each subsequent raise.

See related use case

Demo days and pitch events

Startups produce small runs of branded apparel and giveaways for each accelerator demo or investor event. The cadence depends on the program but is always deadline-driven.

See related use case

Team offsites and retreats

Quarterly or biannual offsites get matching apparel and a small kit for every attendee. The program scales as new locations and remote teams join.

See related use case

Product launches and big releases

Every major release ships with branded merch for the team and early users. Launch cadence accelerates as the product matures.

See related use case

Customer and advisor appreciation

Founders send branded gifts to design partners, early customers, and advisors throughout the year. Small in volume but constant in cadence.

See related use case

Key Terms

Glossary for for startups merchandise programs

Founding team kit: A small-batch branded merchandise run produced for the earliest employees of a startup, often timed to a key company moment like incorporation or seed close.
Demo day swag: Branded apparel and giveaways produced for accelerator demo days, pitch events, and investor showcases, designed to make a small team feel established and memorable.
Investor appreciation gift: A branded package sent to investors following a funding round or major milestone, typically including premium apparel and a personal note from the founder.
Reorder flexibility: The ability to place small follow-up orders of previously designed merchandise without minimum quantities, so startups can scale their merch program alongside headcount.
Beta user welcome pack: A branded gift sent to early product users to thank them for trying a pre-launch product, typically tied to a referral or feedback request.
Brand evolution refresh: The process of updating merchandise designs when a startup rebrands or refines its visual identity, without penalty or excess legacy inventory.

How It Works