Can you handle launching a new city, where we onboard thousands of drivers in a week?

Yes. We forecast inventory against your launch plan and hold buffer stock in the relevant regional warehouse. Surge weeks are the normal case for our marketplace customers, not the exception.

How do we trigger a milestone gift when a driver hits 100 trips?

You send us a webhook with the driver ID and shipping address when the event fires in your system. We match it to the right SKU bundle and ship the same day. The driver gets the kit while the milestone is still emotionally fresh.

Can we have different kit contents per region?

Yes. A driver in São Paulo and a driver in Stockholm can sit on the same program but receive completely different SKUs — different apparel weights, different accessories, different localized inserts. Configured once, runs forever.

What about merchant or restaurant partner programs?

Run them as a parallel program on the same account. Most of our marketplace customers have a driver lifecycle program and a merchant lifecycle program both running off the same dashboard, with separate inventory pools.

What happens to undeliverable kits when a driver gives a bad address?

It's a real problem in the gig context. Returns route back to our warehouse, get tagged to the driver record, and we surface a list to your ops team so they can re-trigger after the driver updates their address.

Do you do uniforms and safety gear, not just swag?

Yes. Reflective vests, branded outerwear, helmets, bags — anything that needs to be both functional and on-brand. We handle the apparel sourcing and the safety compliance side separately.

Industry

Custom Branded Merchandise for Logistics & Gig Economy Platforms

Onboard thousands of couriers a month with kits that ship automatically, reward milestones the moment they happen, and keep merchant partners feeling like partners. Built for two-sided marketplaces.

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Tell us about your network and the lifecycle moments you want to operationalize.

Custom DesignGlobal Fulfillment$0 Platform FeesCampaign PlatformGift LinksWarehousing

The Challenge

Why driver and partner merch programs fall apart at scale

🛵

Onboarding Volume You Can't Forecast

You onboard 200 couriers one week and 4,000 the next when you launch a new city. Most merch vendors can't flex inventory or fulfillment to match, so new drivers either wait three weeks for a kit or never get one.

🎯

Milestones That Should Be Automatic

100th trip, 1-year anniversary, 1,000 deliveries — these are recurring triggers, not marketing campaigns. But most teams end up running them as quarterly batch projects because there's no system wired to the lifecycle event.

🌎

Regional Apparel, Same Brand

A courier in Manila needs different gear than one in Toronto. Sourcing locally means inconsistent quality and rogue branding. Sourcing centrally means a winter jacket sitting in a Bangkok warehouse.

🤝

Merchant Partners Get Forgotten

The restaurant or shop on the other side of your marketplace is just as critical to retention as the driver, but they almost never get the same lifecycle attention. There's no program in place when one signs their 100th order or hits a GMV threshold.

The Solution

How Merch.com works for marketplaces and logistics platforms

⚡

Onboarding Kits On Autopilot

Every new courier or driver who completes orientation triggers a kit from inventory — same-day pick, same-day ship. We hold the inventory, you hold the network.

🏆

Milestone Triggers At Lifecycle Events

100th trip, 500th delivery, 1-year mark — fire an API event and the right gift ships. The driver gets recognized in the moment, not in a quarterly batch.

🌏

Regional Warehouses, One Brand

Stock different SKUs in different regions — heavier outerwear in northern markets, lighter gear in tropical ones — all from the same dashboard, all on-brand. We handle the local fulfillment networks.

🍕

Merchant Partner Programs

Run the same lifecycle logic for the supply side of your marketplace. Welcome packs for new restaurants, milestone gifts at GMV thresholds, holiday appreciation kits — separate program, same platform.

🔌

Built For Your Data Stack

Webhook in from your driver ops platform, send IDs and addresses, get back tracking and delivery confirmations. We're not asking your team to maintain a separate roster.

Send Moments

Common send moments for marketplaces and logistics

Courier onboarding

Every new driver completes orientation — the welcome kit ships automatically from the regional warehouse. Branded apparel, safety gear, and any localized accessories, all in one box.

See related use case

Trip & delivery milestones

100 trips, 500 deliveries, 1,000 orders — each threshold triggers the matching gift. Programmatic recognition, not a manual quarterly project.

Driver anniversaries

One year on the platform, two years, five years. Anniversary date hits and the gift is already in transit, no spreadsheet required.

See related use case

Merchant partner welcome

A new restaurant or shop completes onboarding and accepts their first order — appreciation kit ships to the storefront. Sets the tone for the partnership from day one.

Merchant GMV milestones

Partner hits 1,000 orders, 10,000 orders, or a revenue threshold — gift ships to the location automatically. Same lifecycle logic as drivers, applied to the supply side.

See related use case

City launch packs

Launch day in a new market — every driver who signs up that week gets a special launch-edition kit. Surge inventory pre-staged in the regional warehouse before the marketing campaign goes live.

See related use case

Key Terms

Glossary for industry merchandise programs

Courier welcome kit: The branded onboarding pack shipped to every new courier or delivery driver upon completing platform orientation, typically including apparel, safety gear, and localized accessories.
Driver milestone gift: A programmatic merchandise award triggered when a courier or driver crosses a recurring threshold — trips, deliveries, anniversaries — shipped automatically rather than batched quarterly.
Merchant partner kit: Branded appreciation merchandise sent to a supply-side partner (restaurant, store, vendor) at onboarding or at a GMV milestone, applied to the supply side of a two-sided marketplace.
Surge inventory: Pre-staged stock held in a regional warehouse to support rapid onboarding bursts such as city launches or marketing surges, eliminating lead-time delays during demand spikes.
Regional warehouse network: Multiple country-specific warehouses serving the same brand program with localized SKUs, eliminating cross-border shipping costs and customs delays for last-mile fulfillment.
Two-sided marketplace merch: A merchandise program that runs distinct lifecycle send tracks for both demand-side and supply-side participants in a marketplace, typically with separate inventory pools and triggers.

How It Works

From concept to delivery

Discovery

Tell us what you need. We learn your brand, audience, and goals.

Design

Our team creates original product concepts designed from scratch.

Produce

We handle sourcing, manufacturing, printing, and quality control.

Ship

Global fulfillment from our warehouses, directly to your recipients.

From concept to delivery, we're one of the fastest in the industry.

Ready to Get Started?

Schedule a discovery call. We'll build a custom proposal tailored to your needs.

FAQ

Frequently asked questions

Let's build something remarkable

Schedule a call with our team. We'll create a custom proposal with original design concepts — completely free.

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$0 Platform Fees — Only Pay for What You Order

Ready to elevate your merch?

Custom design, production, campaigns, and global fulfillment — one partner, zero platform fees. Your custom proposal in 24 hours.

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