Every campaign has a built-in analytics view. Open the campaign and switch to the Analytics tab to see how it's performing. This article covers the aggregate view across every invite — for the timeline of a single recipient, see Invite tracking and funnel.
#The headline numbers
Four cards sit at the top of the analytics view:
- Redemption Rate — what share of invites turned into orders
- Invite Open Rate — what share of sent invites were opened
- Click-through Rate — what share of opened invites had the link clicked
- Active Now — recipients active on the redemption page in the last 15 minutes
Together these tell you whether the campaign is reaching people, holding their attention, and converting.
#The invite journey funnel
Below the cards, a funnel shows recipients moving through each step:
- Invite Sent — total invites that went out
- Invite Opened — recipients who opened the email
- Link Clicked — recipients who clicked through
- Landing Viewed — recipients who reached the redemption page
- Product Viewed — recipients who clicked into a product
- Checkout Started — recipients who began checkout
- Order Completed — recipients who finished the redemption
For each step you see the count, the percentage of total invites, and the drop-off from the previous step. Drop-offs in the funnel are the fastest way to find what's blocking redemptions:
- Big drop between Sent and Opened? Deliverability or subject line.
- Big drop between Opened and Clicked? The email body isn't compelling enough.
- Big drop between Landing and Product? Selection too narrow or page confusing.
- Big drop between Checkout and Order? Limits, address issues, or sticker shock.
#Drilling into a single invite
The funnel above is aggregated across the campaign. To see exactly what one recipient did — every email open, every page view, every cart add — open the Invite Links tab and click the invite row. The drawer that opens has the full journey timeline for that one invite. See Invite tracking and funnel.
#Journey timing
The "Journey Timing" section shows the median time between each step — for example, how long it typically takes a recipient to go from getting the email to opening it. Useful for understanding whether your audience acts in the moment or trickles in over days.
#Engagement summary
A small block at the bottom rolls up:
- Total Invites — the full count of non-removed invite links
- Bounce Rate — invites that were never opened
- Cart Abandonment — recipients who started checkout but didn't finish
- End-to-End Time — the median total time from invite to order
#The campaign dashboard
The Dashboard tab covers the same ground at a higher level — total invites, redemption rate, orders shipped, days remaining — and surfaces alerts when something needs your attention (like high cart abandonment or an upcoming expiration).