Every campaign has a built-in analytics view. Open the campaign and switch to the Analytics tab to see how it's performing. This article covers the aggregate view across every invite — for the timeline of a single recipient, see Invite tracking and funnel.
#The headline numbers
Four cards sit at the top of the analytics view:
- Redemption Rate — what share of invites turned into orders
- Invite Open Rate — what share of sent invites were opened
- Click-through Rate — what share of opened invites had the link clicked
- Active Now — recipients active on the redemption page in the last 15 minutes
Together these tell you whether the campaign is reaching people, holding their attention, and converting.
#The invite journey funnel
Below the cards, a funnel shows recipients moving through seven stages — Invite Sent, Invite Opened, Link Clicked, Landing Viewed, Product Viewed, Checkout Started, and Order Completed — with counts and drop-off at each step. For what each stage means, how to read drop-offs, and how to drill into a single recipient's journey, see Invite tracking and funnel.
#Journey timing
The "Journey Timing" section shows the median time between each step — for example, how long it typically takes a recipient to go from getting the email to opening it. Useful for understanding whether your audience acts in the moment or trickles in over days.
#Engagement summary
A small block at the bottom rolls up:
- Total Invites — the full count of non-removed invite links
- Bounce Rate — invites that were never opened
- Cart Abandonment — recipients who started checkout but didn't finish
- End-to-End Time — the median total time from invite to order
#The campaign dashboard
The Dashboard tab covers the same ground at a higher level — total invites, redemption rate, orders shipped, days remaining — and surfaces alerts when something needs your attention (like high cart abandonment or an upcoming expiration).