It helps to know exactly what your recipients see, especially before you send to a big list. This page walks through the recipient's side — what shows up in their inbox, what the redemption page looks like, what they do, and what emails they get afterward.
For the mechanics of why no recipient address is needed up front, see Address on claim.
#1. The invite arrives
For invite-only campaigns, recipients get an email from a sender tied to your campaign. The subject and body include your campaign name and a clear call to action — usually a button. They click it and they're on the redemption page.
For public campaigns, they get the link from you directly — Slack, email, an event card, a tweet — and click it the same way. There's no email from us in that case; they show up at the page from wherever you posted the link.
#2. The redemption page
The page is branded to match what you set up — your logo, your colors, your fonts, your hero message. Recipients see:
- A welcome headline
- The list of products on offer
- A button to start picking items
If you've set up password protection or email-domain restriction, they're asked to verify before they get to the products. Otherwise the products are right there. See Sharing and access controls.
#3. Picking items
They click into a product and choose any required options — size, color, the variants you've enabled. They add it to their order, and if your limits allow, they can add more items.
If you've configured caps (max items, max distinct SKUs, max quantity per item), the page enforces them as the recipient builds their selection. Items that are out of stock either don't show up or are visible but locked, depending on what you chose. See Campaign limits.
#4. Confirming the order
When they're ready, they go to checkout. They enter their name, a phone number for the carrier, and their shipping address. (The address piece is what makes the whole campaign workflow possible — see Address on claim.) Then they confirm.
There's no payment step. Recipients never see a price and never pay anything.
After they confirm, they see a "you're all set" page with their order number.
#5. The emails that follow
After confirmation, the recipient gets:
- A confirmation email shortly after they place the order.
- A tracking email when the order ships, with the carrier and tracking number.
- A delivery notification when the package lands.
Every email — and the tracking page they click through to — uses your campaign branding. See White-labeling and branding.
#What recipients don't see
- The product cost
- Your campaign limits, expressed as numbers (they just see what they can and can't add)
- Any internal notes
- Other recipients' names or details
- Any of your other campaigns
The page only shows them what's relevant to their redemption.