It helps to know exactly what your recipients see, especially before you send to a big list. This is the redemption flow from their side.
#1. The invite arrives
For invite-only campaigns, recipients get an email from a sender tied to your campaign. The subject and body include your campaign name and a clear call to action — usually a button. They click it and they're on the redemption page.
For public campaigns, they get the link from you directly — Slack, email, an event card, a tweet — and click it the same way.
#2. The redemption page
The page is branded to match what you set up — your logo, your colors, your fonts, your hero message. Recipients see:
- A welcome headline
- The list of products on offer
- A button to start picking items
If you've set up password protection or email-domain restriction, they're asked to verify before they get to the products. Otherwise the products are right there.
#3. Picking items
They click into a product and choose any required options — size, color, the variants you've enabled. They add it to their order, and if your limits allow, they can add more items.
If you've configured caps (max items, max distinct SKUs, max quantity per item), the page enforces them as the recipient builds their selection. Items that are out of stock either don't show up or are visible but locked, depending on what you chose.
#4. Checkout and shipping address
When they're ready, they go to checkout. There they enter:
- Their name
- Their shipping address
- A phone number (so the carrier can reach them if needed)
We verify the address against the carrier's records. If something looks off, the recipient gets a chance to correct it. The cleaner the address, the lower the chance of a delayed or returned shipment.
Recipient names, addresses, and phone numbers are collected for fulfillment and handled per our privacy policy and data policy. We don't use recipient data for behavioral profiling.
#5. Confirmation
After they confirm, they see a "you're all set" page with their order number. There's no payment step — recipients never see a price or pay anything.
A confirmation email follows shortly after. When the order ships, they get a separate tracking email with the carrier and tracking number.
Every email a recipient gets from your campaign — the invite, the confirmation, the tracking notification, and the delivery notification — uses your campaign branding too. So does the tracking page they click through to. See White-labeling and branding.
#What recipients don't see
- The product cost
- Your campaign limits, expressed as numbers (they just see what they can and can't add)
- Any internal notes
- Other recipients' names or details
- Any of your other campaigns
The page only shows them what's relevant to their redemption.