If you see a word in Merch and you are not sure what it means, this is the page. Definitions are short on purpose.
#Orders and fulfillment
Campaign — A program where recipients claim or redeem branded items, usually through a public link or a personal invite. Each campaign is a set of rules — what's on offer, who can redeem, where it can ship, how addresses are verified — plus a recipient experience styled with your brand.
Order — A single purchase from your account. An order can ship to one address or split into many shipments.
Fulfillment order — A single shipment that goes to a single recipient. One order can produce many fulfillment orders, one per box that leaves a warehouse.
Recipient — A person who is going to receive items from your order or campaign. Each recipient has a name, address, and the items they are getting.
Allocation — Whether the inventory needed for a shipment has been reserved. Allocated means the units are set aside for that shipment. Unallocated means we are still pairing inventory to it.
In-hands date — The date you need items in the recipient's hands. We work backwards from this when we plan production and shipping.
Public link — A link you can share with recipients so they can enter their address, pick a size, or claim an item without logging in.
#Storage and routing
Storage / inventory — Items you've already ordered and are holding with us in our global warehouse network. Inventory drop-ships from those warehouses on demand — through a regular order, a campaign, or an integration. You'll see charges for fulfillment, shipping, and storage where it applies.
Smart routing / campaign rules — The rule-based engine behind a campaign. It decides who can redeem, what they can pick, and where it can ship from. You configure it in the campaign's Regions & Routing settings — pairing fulfillment regions to specific destination countries, then assigning warehouses to each region.
Address verification — The rules that decide which recipient addresses we'll accept and ship to. Configurable account-wide and overridable per campaign. See Address validation rules.
#Products
My Products — Your account's short-list of ready-to-order items. Each one has your sizing, colors, and decoration baked in. Items get here either from the Product Catalog (your account team configures a SKU for you) or from a custom design (your account team and the design team build something fresh and price it).
Product Catalog — The full library of products available to your account. You can request to add anything from the catalog into My Products.
Brand kit — Your saved logos, fonts, and colors. We pull from your brand kit when we set up new products, generate design proofs, and white-label every campaign surface a recipient touches. Manage it in Settings → Brand Kit.
Design proof — A visual mockup of how a product will look once it is decorated, sent to you for approval before production starts.
Presentation — A curated set of products your account team puts together and shares with you for review or approval. You can browse the products, share the presentation internally, and respond. Presentations are created by your account team, not by you.
#Money
Deposit invoice — An invoice issued at the start of an order, often before production begins.
Balance invoice — The remaining invoice issued once an order ships. Deposit plus balance equals the order total.
Account funds — A pre-loaded balance on your account. When funds are available, eligible invoices can draw from them automatically.
Auto-pay — A setting that pays your invoices automatically using your default payment method on file.