Some teams want every address scrutinized before we ship. Others want us to ship to anything that looks plausible. Address validation rules let you pick where on that spectrum your account sits, and override the choice for a specific campaign.
#What gets verified
Every address that goes into your account — saved addresses, recipient addresses on a campaign, one-off shipping addresses on an order — gets checked. The result is a status:
- Verified — matches a known deliverable address exactly. Safe to ship.
- Needs Review — close to a known address but missing something (apartment number, suite, building) or borderline. Worth a human look.
- Corrected — we matched it to a deliverable address with light cleanup (for example, "Saint" became "St").
- Overridden — the address was manually corrected by someone on your team, replacing whatever the verifier returned.
- Invalid — does not match a real deliverable address. Almost always a typo or a made-up entry.
- Unverified — we could not get a verification result back (often international addresses where address-level data is thin).
The status is visible everywhere addresses show up — your address book, the recipient list on a campaign, the address card on an order.
#Set the rules at the account level
Open Settings in the side nav and choose Address Verification. You will see eight toggles, four for US addresses and four for international:
US Addresses
- Allow Overridden — ship to addresses your team manually corrected
- Allow Needs Review — ship without flagging the address for a human look first
- Allow Invalid — ship even when the address did not match anything deliverable
- Allow Unverified — ship when no verification result came back
International Addresses
- Allow Overridden
- Allow Needs Review
- Allow Invalid
- Allow Unverified
Toggle each one on to allow that status to ship; toggle off to block it. Hit Save Changes when you are done.
The page also has a Confirm Settings button. Clicking it stamps the page with a "last reviewed on" date and ticks the matching item off your account setup checklist. Use it once you have settled on rules you are happy with.
#Override per campaign
Inside any campaign, open Settings and pick the Address Verification section. You will see a mode dropdown:
- Use Account Settings (Default) — the campaign inherits whatever you configured at the account level
- Custom Settings for this Campaign — the campaign uses its own toggles, and the same eight switches (US + International) appear below
Custom mode is useful when one campaign needs different rules than the rest of your account — usually tighter for a high-stakes invite list, looser for an internal recipient list where you trust the data.
#Recommendations
The defaults work for most accounts. A couple of patterns we see often:
- Tighten for invite-only campaigns going to important recipients (clients, prospects, executive gifts). Block Invalid and Needs Review so we never ship to a bad address.
- Loosen for internal-recipient campaigns where the address data comes straight from your HRIS and you trust it. Allow Unverified so a thin international match does not stall a shipment.
If you are not sure where to land, walk through the toggles with your account team — they have seen what works for accounts like yours.