When you've found a campaign setup that works — the right products, the right limits, the right branding — you don't have to rebuild it from scratch the next time. Reuse what you already have.
#Start a new campaign and copy what you need
Create a new campaign through the standard flow (Creating a campaign). Once it's open in Draft, you can pull settings over from any earlier campaign:
- Routing rules — in Settings -> Regions & Routing, use the "Copy Routing Rules from Another Campaign" picker to pull the country and warehouse routing from an existing campaign. Pick the source campaign and we copy its regions and rules onto the new campaign.
- Branding — open the older campaign's Settings -> Styling in another tab and match the colors, theme, and font on the new one.
- Products — add the same products you used last time. Variants, decoration, and pricing carry over because they live on the product, not the campaign.
- Limits — match the SKU per order, quantity, and per-recipient limits on the new campaign's settings panel.
#What carries over from the old campaign
Anything that lives on a product (decoration, sizes, colors, base pricing) carries over by definition — it's the same product, available to any new campaign you create.
For other settings, the routing copy is the only built-in shortcut. Branding and limits are quick to recreate, and most of the time you want to tweak them anyway.
#What does not carry over
These start fresh on every new campaign:
- The recipient list (you don't want to invite the same people twice)
- Invite links and their statuses
- Orders, redemptions, and analytics
- Open and click history
This is on purpose — a new campaign is a new event, with a new audience and a clean dataset. Mixing the two would break your funnel.
#When to duplicate vs reuse
- Same audience, same offer, regular cadence — consider keeping a single recurring campaign instead of duplicating. Use the per-recipient limit to control how often someone can redeem.
- Same offer, new audience — duplicating is the right move. Spin up a new campaign so analytics stay clean for each cohort.
- Slightly different offer, similar setup — duplicate, then change the products and limits.