You don't need a recipient's address to send them merch. You set up what's on offer, send them a link, and they enter their own shipping address when they claim. The order ships from there. The whole campaign and redemption surface in Merch is built around this — it's how most of our customers send.
#Why this matters
The hardest part of sending merch to a group is usually not the merch — it's the addresses. People move, HR systems lag, prospects haven't shared a mailing address, event leads are scribbled on a badge. Asking the recipient to fill in their own address solves all of it at once.
Common moments where this is the right shape:
- New hires — send the welcome kit before HR has the home address on file.
- Event leads — capture the badge scan, send a follow-up link, and let the lead pick where it goes.
- Customer gifting — your CRM has emails, not home addresses. Email the link.
- Public campaigns — a giveaway URL shared on social or in a community where you'll never have a list of addresses in the first place.
- Hybrid teams — let the recipient decide whether it goes home or to the office that week.
#How it works
Three steps.
#1. You set up the campaign and share a link
Pick the products on offer, set any limits, and brand the page. Then choose how to share access — either an invite-only campaign where each recipient gets their own private link emailed to them, or a public link you can drop into Slack, an email sequence, a landing page, a badge scanner, anywhere. The choice is about how the link reaches the recipient, not what they can do once they get there. See Campaign types for the comparison.
#2. The recipient claims it
They click the link and land on your branded redemption page. They pick any options you've made available — size, color, the variants you've enabled — and then enter their own shipping address at checkout.
Your address validation rules run here. Depending on how you've set them, addresses that come back as Invalid, Needs Review, or Unverified are either blocked from completing the claim or allowed through with a flag. You set where on that spectrum your campaign sits.
#3. We ship
The redemption becomes a fulfillment order. We pull from inventory (or production, if it's a build-to-order campaign), pack it, and hand it to a carrier. The recipient gets a confirmation email, then a tracking email when it ships, then a delivery notification — all branded to your campaign. See White-labeling and branding.
#When the link is private vs. public
Both shapes use the same address-on-claim flow. The difference is reach:
- Invite-only links are tied to a specific email. The link only works for that recipient, and you can set it to one redemption per person.
- Public links work for anyone who has the URL. Useful when you want to spread broadly or when you don't have an email list.
If you want some of both — broad reach plus identity gating — a public link with email-domain restriction is the usual answer. See Campaign types for the full decision.
#Address verification on claim
Every address a recipient enters runs through verification. The result is a status — Verified, Needs Review, Corrected, Invalid, Unverified, or Overridden. Your campaign's verification rules decide which statuses are allowed to ship. The defaults work for most accounts; tighter rules are common for high-stakes invite lists, looser rules are common for internal recipient lists where you trust the data. See Address validation rules.
#What the recipient sees
Everything the recipient touches — the invite email, the redemption page, the confirmation, the tracking email, the delivery email — is branded to your campaign. There is no price visible, no payment step, no sign of any of your other campaigns. The page only shows them what's relevant to their claim. For a walkthrough from their side, see The recipient experience.
#If the recipient never claims
The link stays open until the campaign expires. If you set an expiration date on the campaign, the link stops working at that point regardless of whether anyone has claimed. Un-claimed invites are visible in your portal — by recipient, with the last touch — so you can see who hasn't opened the email, who opened but didn't redeem, and who's still in flight. See Invite tracking and funnel.
If the campaign closes with unclaimed invites still outstanding, those links no longer work. You can extend the expiration or duplicate the campaign and re-send if you want to give people another shot.
#If the recipient enters a bad address
Depends on your rules. If you've blocked Invalid addresses, the recipient is shown what's wrong and asked to correct it before they can complete the claim. If you've allowed flagged addresses through, the claim completes but the order surfaces in your portal with the address status visible, and your account team can review before it ships. See Address validation rules for the full set of toggles.
For what happens if the recipient's address changes after they've already claimed, see Cancellation and changes.