A campaign is the way you send branded merch to a group of people without collecting their addresses, picking sizes, or assembling a recipient list yourself. You set up what's on offer, share a link, and recipients claim what they want.
#What a campaign actually is
A campaign is a set of rules. You define:
- Which products are on offer — pulled from your existing items.
- Who can redeem — public link, invite-only, gated by email domain, gated by a shared password.
- Where it can ship to — the regions you support, plus optional rules that route specific countries to specific warehouses.
- How addresses are verified — strict or loose, set at the account level and overridable per campaign.
- What the recipient sees — your campaign logo, colors, fonts, and message on every customer-facing surface.
Once those rules are in place, the campaign runs itself. Recipients pick what they want, the rules decide what they can claim and where it ships from, and we handle the rest. For who can reach the campaign in the first place, see Sharing and access controls; for what happens after you send invites, see Invite tracking and funnel.
Every customer-facing surface a recipient sees — invite email, redemption page, order confirmation, tracking email, delivery email, tracking page — is branded to your campaign. See White-labeling and branding.
#Why use a campaign instead of a regular order
A regular order is the right fit when you already have every recipient's address and item assignment. A campaign is the right fit when:
- You don't have addresses on file (new hires, event attendees, contest winners, customers).
- You want recipients to pick their own size or color.
- You want to send to a moving target — a list that grows over time.
- You need a self-serve link your team can drop into Slack, email, or a welcome sequence.
#How a campaign works at a glance
- You set it up. Pick the products on offer, set any limits, and brand the redemption page.
- You share access. Either a public link (anyone with the URL can redeem) or invite-only (only people you invite by email can redeem). See Campaign types.
- Recipients redeem. They click through, choose their items, enter their shipping address, and confirm.
- We ship. Each redemption becomes its own shipment from our warehouse network with carrier tracking.
- You watch it run. From your portal, see how many invites were opened, how many redeemed, and what's been shipped.
#What a campaign is good at
- Onboarding. New-hire welcome kits without the spreadsheet.
- Events. Pre-event ship-to-home or post-event reward sends.
- Customer gifting. Send a thank-you box to a list of customers.
- Internal recognition. Birthdays, milestones, anniversaries.
- Lead gen. Use a public redemption link as a campaign incentive.
#What you'll find in this category
The articles in this section cover the full life of a campaign — from creating it, to sending invites, to closing it out. Start with Creating a campaign if you're spinning one up now, or Campaign lifecycle for the big picture of how a campaign moves through its states.