Your account brand kit is the default look across every customer-facing surface, and every campaign can override it. The result is the same either way: recipients only ever see your brand. They never see Merch.
#Where your brand shows up
Every surface a recipient touches in a campaign carries your branding:
- Invite email — sent when you invite a recipient to redeem. Uses your campaign logo, colors, and a sender name aligned to your campaign.
- Redemption page — the public landing page recipients reach via the invite link or public URL. Your hero, your colors, your fonts, your message.
- Order confirmation email — sent after a recipient places their order.
- Tracking email — sent when the shipment ships, with the carrier name and a tracking link.
- Delivery notification email — sent when the shipment is delivered.
- Tracking page — the page recipients land on when they click the tracking link in any of the emails above.
That's the full recipient journey, end to end, on your brand.
#What gets customized
The pieces you control, per campaign:
- Campaign logo — overrides your account logo on every customer-facing surface for this campaign.
- Campaign name — the name recipients see at the top of the redemption page and in email subject lines.
- Color palette — heading color, subtitle color, call-to-action color, call-to-action text color, and theme background.
- Fonts / typography — the typeface used across the redemption page and emails.
You set these in the campaign settings sidebar under Styling. Changes apply to every customer-facing surface for that campaign.
#Account brand kit vs. campaign overrides
There are two layers, and they stack in this order:
- Account brand kit — your default. Lives in Settings -> Brand Kit and covers your logo, colors, fonts, and brand guidelines URL. Every campaign you create starts here.
- Campaign-level styling — your override for a specific campaign. Lives in the campaign's Styling tab. Anything you don't override falls back to the account brand kit.
Most accounts set up the brand kit once and let campaigns inherit. Override per campaign when a particular send needs its own treatment — a sub-brand, a co-branded send, a one-off event theme.
For more on the account-level kit, see Brand kit.
#What customers do not see
A few things never reach the recipient, by design:
- Merch branding — no Merch logo, no Merch sender address on emails, no Merch wordmark on the redemption page or tracking page.
- Internal warehouse names — recipients see carrier and tracking, not which warehouse the shipment came from.
- Internal status names — recipients see plain-English shipping updates, not the internal status labels you see in the portal.
The recipient experience is your brand and your brand only.