When a campaign is done — the budget's exhausted, the event is over, the new-hire wave is finished — you close it. That stops new redemptions for good and keeps everything you've collected.
#Three ways a campaign closes
You end it manually. Open the campaign, click the status tag next to the title, and choose End. Confirm. The campaign moves to Expired.
The expiration date hits. If you set an expiration date when creating the campaign (or later from the detail page), we close the campaign at that date automatically. No action needed.
You delete it. Available from the actions menu in Draft, Paused, or Expired states. Deletion removes the campaign from your list. Use this only when you're certain you don't need the analytics or order history.
#What happens at the end
Once a campaign is Expired:
- The redemption link stops working. Recipients who try it see a "campaign closed" message.
- New invite emails cannot be sent.
- Unused invite links no longer work.
- Orders that were already placed keep moving through fulfillment as normal. Closing doesn't cancel anything that was in flight.
- All your analytics stay available — funnel, opens, redemptions, items shipped — so you can write up the campaign after the fact.
#What stays editable
Almost nothing. Once a campaign is Expired, it's effectively read-only — you can review the data but not relaunch it. To run something similar, duplicate it instead. See Duplicating a campaign.
#Ending vs pausing
If you might come back to this campaign in a month or a quarter, pause instead of end. A paused campaign keeps its products, recipients, settings, and analytics, and you can resume cleanly. An ended campaign can't be brought back. See Pausing and resuming.
#A safety net
Set an expiration date on every campaign you create, even if you plan to close it manually. It costs nothing and prevents the most common mistake — a forgotten public link that stays live for years and slowly drains inventory. Worst case, you end the campaign earlier than the date. Best case, you forget about it and the system closes it for you.