Limits keep a campaign from running away from you. They sit in Settings -> Sharing & Permissions under "Order Limits" and you can change them at any time, even after the campaign is live.
#The four limits
SKU per Order Limit — the maximum number of distinct items a recipient can choose in one redemption. If you set this to 2, a recipient could pick a hoodie and a hat, but not also a bottle.
SKU Quantity Limit — the maximum quantity of any one item in a single redemption. If you set this to 1, no recipient can take five hoodies in one redemption.
Order Quantity Limit — the total number of items in a single redemption, summed across all SKUs. A cap of 3 means a recipient can take three of one item, or one each of three items, but not more.
Orders per Recipient Limit — how many separate redemptions a single recipient can complete over the life of the campaign. For invite-only campaigns this is naturally 1 per invite, but you can raise it for cases like monthly snack packs or recurring rewards. For public campaigns we identify recipients by their email.
Leave any field blank for "no limit".
#Out-of-stock behavior
In the same panel you can decide what happens when an item runs out of inventory:
- Hide — the item disappears from the redemption page entirely.
- Lock — the item still shows but recipients can't add it to their order.
Hiding is cleanest if you don't want recipients to know an item was ever offered. Locking is useful if you want them to know it existed but is currently unavailable.
#How to think about the numbers
A few rules of thumb:
- For onboarding kits, a single redemption with
Orders per Recipient Limit: 1andOrder Quantity Limit: 5typically does the trick. - For ongoing reward programs, leave order quantity loose and cap by
Orders per Recipient Limitinstead. - For public campaigns, always set an
Order Quantity Limitand anOrders per Recipient Limit. A free public link with no limits can drain inventory in a day if it goes viral.
#Hard caps the system enforces
Some limits are enforced at the platform level no matter what:
- A redemption can't ship items to multiple addresses. One redemption, one ship-to.
- An item that's out of stock won't ship even if the limit allows it.
- An expiration date overrides any other limit. Once expired, no new redemptions, full stop.