Every campaign moves through a handful of states. The status sits next to the campaign name in your portal and controls what you and your recipients can do at any moment.
#The four states
Draft — You've created the campaign but it's not yet live. You can edit anything, add products, change limits, and set up the redemption page. Recipients can't redeem from a Draft.
Active — The campaign is live. The redemption link works, invite emails can be sent, and recipients can place orders. Most edits still work, but changes you make take effect right away.
Paused — The campaign is temporarily off. New redemptions are blocked. Orders that were already placed continue to ship. You can resume at any time.
Expired — The campaign is closed. The redemption link no longer works. Existing orders still ship, and you can still see analytics, but you can't restart it.
#How a campaign moves between states
| From | To | How | |---|---|---| | Draft | Active | You click Activate once products are added | | Active | Paused | You click Pause | | Active | Expired | You click End, or the expiration date passes | | Paused | Active | You click Resume | | Paused | Expired | You click End, or the expiration date passes |
You can change the state from the campaign detail page — click the status tag next to the campaign name to see the actions available at that moment.
#What enables and blocks each state
- A Draft can only be activated once it has at least one product attached.
- An Active campaign cannot be turned back into a Draft. To stop redemptions, pause or end it.
- A Paused campaign keeps everything intact — limits, products, branding, recipients — so you can resume cleanly.
- An Expired campaign is read-only. If you want to run it again, duplicate it. See Duplicating a campaign.
#What happens when the expiration date hits
If you set an expiration date when creating the campaign, we automatically end the campaign at that date. The redemption link stops accepting new orders, and any outstanding unredeemed invites stop working. Anything already in flight continues normally. You don't need to do anything to "close" an expiring campaign — that part takes care of itself.
You can also expire individual invites independently of the campaign — useful when you want a tighter window for a specific recipient. See Sending invites for the per-invite expiration options. If both are set, whichever fires first wins.