Pause is the off-switch for a campaign you don't want to end. It's there for the moments where you need to stop new redemptions for a few hours or a few weeks without throwing away the setup.
#When to pause instead of end
Reach for Pause when:
- A product runs short and you need a beat to top up inventory.
- You spot an issue with your messaging or the redemption page and want to fix it before more people redeem.
- An external situation — a holiday, a freeze in your region, a PR moment — makes pausing the right move for a few days.
- You want to come back next quarter without rebuilding everything.
Reach for End when the campaign is genuinely over and you don't expect to reopen it.
#How to pause
From the campaign detail page, click the status tag next to the campaign name and choose Pause. The status flips to Paused and:
- The redemption link returns a "campaign paused" message instead of letting people redeem.
- New invite emails are not sent.
- Existing invites that recipients haven't used yet are still valid — they just can't redeem until you resume.
- Orders that were already placed continue through fulfillment as normal. Pause stops new redemptions, not in-flight shipments.
#What's preserved while paused
Everything. Products, branding, recipient list, limits, settings, analytics. When you resume, it's exactly the same campaign you paused.
Analytics keep accumulating — recipients can still open the email and click the link, they just can't complete a redemption. That activity still shows up in the funnel.
#How to resume
Click the status tag again and choose Resume. The campaign goes back to Active and recipients can redeem again.
If you paused with a planned reopen date, set the expiration date before you resume so you don't forget about it.
#A note on shipping during a pause
Pausing doesn't pause shipping. Anything that was already in motion continues to ship from our warehouse network on its normal schedule. If you specifically need to stop shipments — for example because of a manufacturing issue — contact your account team. See Working with your account team.